This term is from February 9, 2015 to April 19, 2015
IT 500 : Information Technology
This course focuses on the many ways information technology is incorporated within contemporary organizations and used to achieve a competitive advantage in the national and international marketplace. The interrelationships between information technology, management and organizations are emphasized. Management of the system development process and the tools and methods used to produce quality information systems also are studied. Note: IT 500 cannot be taken for credit or as an elective if IT 510 has been completed.
Business organizations are becoming increasingly dependent on information technology, computer systems, and electronic commerce. Thus, it is vital for business professionals to become literate and savvy in these areas. Accordingly, this course provides the necessary underpinnings for understanding, analyzing, designing, and implementing information systems that support the business enterprise, with special focus on e-commerce. Students will gain a broad-based understanding of the role of information systems in business, their technical foundations, and how to build and manage them. Class activities include videos, case study analyses, lectures, student-to-student interaction, and student presentations.
MKT 500: Marketing Strategies
COURSE DESCRIPTION: The characteristics and management of markets are described in topics that include the marketing environment, components of the marketing mix, market segmentation, and planning.
COURSE OBJECTIVES: This course is concerned with the development, evaluation and implementation of marketing management in complex environments. The course deals primarily with an in-depth analysis of a variety of concepts, theories, facts, and analytical procedures, techniques and models. The learning objectives and outcome assessment are the following:
- To become familiar with the range of decisions implicit in strategic marketing management and planning and develop skill in using a variety of analytical frameworks for making such decisions (PO1, PO2,PO3, PO4)
- To develop an understanding of how markets contrast in terms of their stage of development and how the nature of competition in such markets is impacted (PO2)
- To develop skills in planning a variety of marketing management tools, ranging from new product entry to international market life cycle management and strategy (PO1, PO2, PO4)
- To develop skill in organizing for effective strategic marketing and in implementing the market planning process (PO1, PO2, PO3, PO4)